And the Oscar goes to…

Telling stories through video is proving a popular way to tell the active school travel story in (AST) in Thunder Bay.   

Walk Or Wheel Thunder Bay (WOW TBay) has created a series of professionally produced videos that celebrate unique AST initiatives – and the student, parent, teacher and principal champions who make them possible – at four different schools in the city.  Collectively they have been viewed more than 20,000 times and counting on Facebook.   

In addition to celebrating champions, the videos help overcome barriers to AST in a positive and visually compelling way. For instance, because surveys at St. Thomas Aquinas CS revealed that parents are particularly concerned about allowing their children to walk alone, the school’s video focuses on its Park and Stride group and the fun of walking with friends. The others highlight a parent-led walking school bus, a bike rodeo, and a neighbourhood walk involving an entire school. 

“The students I interview for these stories are so proud to be role models who are healthy and making a difference for the planet,” says WOW TBay project co-lead Caroline Cox of EcoSuperior. “They also genuinely love walking and wheeling, and they talk about the fun of seeing a bird on their way to school or spending time with their friends.” 

The videos are also used to promote and explain the WOW TBay project at schools and in meetings with community partners and decision-makers, some of whom appear on screen too.       

“When they see themselves in our images, the message really hits home that active transportation is important to our community and our leaders are embracing it,” says Cox. 

WOW TBay is co-led by EcoSuperior and the Thunder Bay District Health Unit with additional support from the City of Thunder Bay, Student Transportation Services of Thunder Bay, local schools boards and Thunder Bay Police. It is one of the 28 community-based projects receiving support from the Ontario Active School Travel Fund.   

Stay In The Loop

Sign me up to receive

Recent Posts

Start the School Year Off on the Right Foot

The transition back to school can be an exciting time of year - a chance for a fresh start with new beginnings. Maybe you and your child(ren) are planning to set new academic goals, make new friends, or develop new healthy habits. Whatever your family's school year...

Supporting Active School Travel through Public Policy

Why is it that the majority of Canadian children travel by car to get to school, rather than walking, biking or taking the school bus? There are a myriad of factors at play, including human factors like social attitudes, knowledge and skills, working-parent schedules,...

‘School Streets’ are Creating Space for Play in Hamilton

The morning drop-off has become less chaotic, and much more fun for students and families at Strathcona Elementary School in Hamilton this June. The City of Hamilton's School Streets pilot project runs on Tuesday mornings from 8:30 – 9:00 am for the morning drop-off...

Collaborating on Active Transportation Skills for Students

Skills training programs teach fundamental pedestrian and cycling safety skills that can help boost independence, safety, and active school travel amongst children. Despite how valuable it is to provide foundational skills within schools, it is estimated that less...

Get Active with the Family this Summer!

School is almost out for the summer! Before your family starts celebrating, you may be worrying what you’ll do to keep your kid(s) active without Daily Physical Activity (DPA), Phys-Ed class, and regular walking or wheeling to school.  Not to worry! With our friends...