This OAST Network coaching session will help you develop a basic understanding of social marketing. Not to be confused with social media communications, social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. This coaching session will help you develop a basic understanding of social marketing and how it has been, and can be, effectively applied to strengthen active transportation and AST.
Presenter: Jay Kassirer, President of Cullbridge Marketing and Communications
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