This OAST Network coaching session will help you develop a basic understanding of social marketing. Not to be confused with social media communications, social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. This coaching session will help you develop a basic understanding of social marketing and how it has been, and can be, effectively applied to strengthen active transportation and AST.

Presenter: Jay Kassirer, President of Cullbridge Marketing and Communications

WATCH/LISTEN TO THE COACHING SESSION

VIEW THE SLIDES

Learn more with these resources:   

• Changing Transportation Behaviours – A Social Marketing Planning Guide
  
• Social Marketing Benchmark Criteria
• A Declaration of Social Marketing’s Unique Principles and Distinctions
  
• Stages of Change
• Social Marketing Theories
• Tools of Change
• Community-Based Social Marketing